Superga will become the British Lawn & Tennis Association’s (LTA) official leisurewear shoe partner from Jan. 1, 2021. The LTA is the national governing body for tennis in Great Britain, the Channel Islands and the Isle of Man. As part of the new three-year deal, Superga will have branding rights at the LTA’s summer program of major events and activation areas at selected events. The agreement also includes an option to create and sell an LTA-branded shoe, as well as rights to offer exclusive discounts for LTA members. Superga is a brand of BasicNet, the Turin-based group that also owns Kappa, K-Way and other brands.

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