The European B2B publication Boardsport Source reports that Surfdome and Patagonia have embarked upon an initiative, called “Plastic Cutback,” to rethink the poly bag. According to Surfdome, 80 billion items of clothing are sold per year, almost all packed in poly bags, and 72 percent of all plastic, much of it from the apparel industry, ends up in landfills or in the wild. The boardsports retailer began rethinking poly bags with its “Zero Plastic Pollution Strategy,” initiated in 2015. As the company says in a short video online, however, the problem turns out to be multifaceted. For one thing, poly bags are generally not recyclable with other household waste; there is no clear and easy disposal system for consumers. For another, poly bags are necessary insofar as they protect finished products and keep them from becoming a kind of double waste: both as matter to be discarded and as production for no useful end. The common solution, the bio bag, needs refinement, as it tends to biodegrade either too early or too late. Plastic Cutback is a compromise applying to all Patagonia products sold on Surfdome during a three-month trial running through June 16. Patagonia distributes its products in 100 percent recycled poly bags, and now Surfdome will be removing those bags right before shipping and recycling them itself. In time, Surfdome hopes to extend the policy to the 800 odd brands stocked by Internet Fusion Group, to which Surfdome belongs.