Targets slashed for Reebok, raised for Adidas

The Adidas Group has slashed its sales target for the Reebok brand, it was revealed at an investor day held last week in Carlsbad, at the head office of TaylorMade-Adidas Golf. The company reiterated its target for the entire group to reach sales of €17 billion by 2015, but with ...

Keep reading this article by becoming a member

Already an SGI Europe subscriber? Sign in here

Gated access promo

Enjoy full access to SGI Europe

To continue reading this article subscribe now for the following benefits:

  • Unlimited access to our highly trusted industry insights and analysis 
  • Our executive edition of SGI Europe (released every 2 weeks) - the must-read for all leaders and decision makers in the industry
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • Stay up to date with new business models and startups
  • Download interactive charts, data and analysis to integrate into your presentations

for just 49€/month

Alternatively, try SGI Europe for 1€ for 30 days START YOUR 30-Day TRIAL NOW   


If you are interested in a Team or Corporate subscription, click here to find out more