TaylorMade Golf Company has made a “material investment” in PopStroke, an innovative U.S.-based putting and casual dining concept that combines a technologically advanced, competitive golf environment with food and beverage. With the recently announced partnership, TaylorMade joins an ownership team that includes Tiger Woods in addition to PopStroke Entertainment Group.
PopStroke was founded by former Wall Street executive Greg Bartoli and, in just four years, has become the leading putting entertainment experience in golf. With five locations in Florida, one in Houston, Texas, and two under construction in Arizona, the company is pursuing an aggressive growth strategy that will bring this captivating putting experience to golfers across the country – and eventually around the world.
PopStroke aims to bring golf to a broader audience in a more dynamic, affordable and less intimidating way. The goal is to create indelible experiences for guests of all ages, skill levels and backgrounds by bringing friends and families together to enjoy the game of golf. “The combination of PopStroke, Tiger and TaylorMade not only brings unique international visibility but accelerates our trajectory as we push to become the premier brand in golf entertainment,” Bartoli said. The “powerful triumvirate” is aiming to provide an accessible and sophisticated putting experience that will bring people to golf and keep them coming back, PopStroke said in its press release.
Each PopStroke location will feature special edition TaylorMade golf balls that visitors can use on the putting course and take home as souvenirs. In addition, premium TaylorMade loaner putters will be available to further enhance the golf experience. In addition to the upscale putting courses, PopStroke will offer a full-service experiential restaurant, multiple sports bars, private event spaces, a playground for children, various gaming experiences and more.
With the investment in PopStroke, the amount of which was not disclosed, TaylorMade CEO David Abeles will join the board of directors, which also includes PopStroke CEO Bartoli, TGR Ventures CFO Christopher Hubman and NBC Sports Group chairman Pete Bevacqua.
