SafeSize, the tech company that helps consumers find the perfect fitting shoes in physical and online stores, has raised €14 million in Series B funding, with the participation of Phaistos Investment Fund as well as existing investors Convent Capital and 3TS Capital Partners. SafeSize will use this capital to expand internationally, enter new markets such as the U.S., fuel its growth in the APAC region, further invest in tech innovation, and scale up its product offering by leveraging 5G connectivity.
SafeSize uses proprietary AI technology that matches consumers’ 3D foot data and personal preferences with the world’s largest shoe database to provide customers with personalized shoe recommendations. It lists Intersport, Decathlon, Sports Direct, Hoka, New Balance and Skechers as users. The company also operates 9 shoe scanning facilities around the world, scanning and analyzing more than 1.5 million shoes every year to add to its database of shoe inner dimensions, sizes and other characteristics.
