The Italian fitness equipment company, which has always tried to position itself as an alternative to American industry leaders like Life Fitness through its wellness solutions, reported in a preliminary statement last month a 9.3 percent sales increase for 2017 on a currency-neutral basis, with growth of 30 percent in China and 20 percent in the U.S.
In terms of euros, global revenues went up by 7.7 percent to €598.2 million, including increases of 7.9 percent to €417.1 million for field sales and 9.8 percent to €134.3 million for sales to distributors. Retail sales went down slightly to €5.6 million.
More than 90 percent of sales were generated outside Italy, where they grew by 4.1 percent to €56.4 million. In the rest of Europe, they rose by 5.6 percent to €304.1 million, representing about half of Technogym's total turnover.
Significant increases of 13.3 percent and 26.0 were recorded in North America and Latin America, where sales reached €66.1 million and €28.6 million, respectively. Sales in the Asia-Pacific region, excluding India, went up by 9.8 percent to €88.9 million. They rose by 5.9 percent to €54.0 million in the Middle East, India and Africa.
