Tecnica Group and Altana have signed a five-year licensing agreement for the baby, kids and junior clothing lines branded Moon Boot. Altana will be in charge of the design, production and marketing of these ranges. For Tecnica, the move is part of its brand-extension strategy named “Moonbotizing the world,” revolving around  the international strength and potential of the Moon Boot brand. The Moon Boot childrenswear will be available in autumn-winter 2014/2015 at department stores, childrenswear stores and sporting goods shops around the world.

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