Tecnica Group has announced a new management structure in the U.S. Chris Licata, currently president of the Tecnica and Blizzard brands in the U.S., will be the new chief brand officer for winter sports in the country, a newly-created position. Sam Cook returns as president of Tecnica and Blizzard in the U.S., after two years at Prince. He was president of Tecnica/Blizzard USA from 2008 to 2010. In the new structure, Licata, Cook and Willy Booker, the president of Nordica USA, will all report to Peter Weaver, the chief executive of Tecnica Group USA who was recently appointed global chief executive for the group.

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