Tecnifibre, the French manufacturer of sporting equipment, specializing in tennis and squash, has adopted a new logo featuring the three colors of the French flag – blue, white and red. The company launched its new brand identity with a soirée at the Tripot Régnier in Paris in the presence of Bob Sinclair, the world-renowned French DJ, on April 2. Tecnifibre, which is celebrating its 40th anniversary this year, is owned by Lacoste.

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