Tenson has hired Fredrik Abrahamsson to oversee the company's sales...

2019-10-04T00:00:00

Tenson has hired Fredrik Abrahamsson to oversee the company's sales and marketing efforts to reboot and rejuvenate the 70-year-old outdoor fashion brand. Abrahamsson, who took on the role this month, co-founded a sports fashion and lifestyle brand, WearColour, in 2010 and held previous positions at Oakley, Burton, Hurley and Eastpak. ...

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