Terra Plana, a British supplier of sustainable footwear simulating barefoot walking, has tweaked its strategy to focus on performance footwear under the Vivobarefoot brand. This should enable the company to capitalize on growing demand for toning shoes: It has already seen its orders multiply threefold, so that it should achieve ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here