The Adidas Group has expanded the responsibilities of its Spanish country manager, Nigel Griffiths, to supervising all of Southwest Europe, comprising the Iberian Peninsula as well as France. This follows the recent appointment of Guillaume de Monplanet as the company's new country manager for France, replacing Alain Pourcelot who has become senior vice president of consumer-direct operations for Western Europe. Griffiths joined the Adidas Group in 2007 as vice president for Reebok Group after nine years with Nike, where he ran Nike Iberia and then ran its Nike ACG brand all over Europe. He returned to Spain in 2010 to run Adidas' operations in Spain and Portugal.

Topics