Specialty footwear and lifestyle chain The Athlete’s Foot has announced industry veteran Beth Greenfield as its new lead merchandiser and buyer. Greenfield has over 25 years of experience in retail, buying and merchandising, working for brands like Champion, Puma, Footlocker, and Citi Trends. In her new role at The Athlete’s Foot, she will report directly to Matt Lafone, president and general manager of the Americas. The Athlete’s Foot has 550 stores and e-commerce shops in over 30 countries. Its global headquarters are in Stans, Switzerland, and Atlanta, Georgia, in the U.S.

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