The Faction Collective, the Swiss-based ski and apparel brand, has announced a sponsorship deal with Johnny Collinson, a 25-year-old American freeride skier, mountaineer and adventurer with an impressing track record. At the age of 17, he was the youngest person to ascend the Seven Summits, skiing down three of them afterwards. Collinson has appeared in many films, and he will participate in the future film productions and big-mountain product developments of the Faction Collective. Born in 2006 in Verbier and with offices in London and Breckenridge, Colorado, Faction says it is growing very fast.

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