The first edition of Fibo Southeast Asia (FIBO SEA) will take place in Singapore, at the Marina Bay Sands, on Sept. 24-26, 2020. The event is organized by Reed Exhibitions Singapore in collaboration with Reed Exhibitions Deutschland, the organizer of Fibo in Cologne. The new trade show is meant to attract operators in the B2B segment such as manufacturers, distributors, brands and buyers from the Southeast Asian and international fitness industry. In the B2C segment, Fibo SEA will primarily target fitness trainers and consumers. Alongside Singapore, the show will address operators in other key markets in Southeast Asia such as Indonesia, Malaysia, Vietnam and Thailand, all of which are registering a rise in the demand for fitness offerings, coming from both the growing middle class and tourism.

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