The first edition of Golf Europe held in Augsburg drew 1,948 professional visitors from 34 countries, who held talks with 114 exhibitors carrying 170 brands. About half of the fair's visitors came from countries other than Germany. Golf Europe was previously held in Munich, and the three-day event in Augsburg was the 19th edition overall. Apart from the exhibitor stands, Golf Europe organized an extensive side-program, including the Golf Europe Product Awards. They went to products in eleven categories, ranging from footwear to trolleys and from apparel to training aids. Next year's Golf Europe will be held Sept. 29 to Oct. 1.