The first Russian Brand Parade will be held in Moscow on Sept. 6. The event, which will include a masked carnival, a concert and various promotional activities, expects to bring 100,000 peoples to the streets of the Russian capital. The show is inspired by a successful format started in New York in 2004. Some of the biggest local and international brands from the sporting goods, nutrition, home electronics and entertainment industries are expected to participate in the event, but for the moment they have not been named. Market Group has the exclusive rights to organize the parade for the next three years.