The GSM group has appointed Nigel Gibb as European sales director for the Billabong brand, replacing Nicolas Burger who is now working for Alltricks, a French online and offline retailer of bike products. Gibb held a similar function within the GSM group as European sales manager for its Element brand since 2014, a position that is occupied since last November by Guillaume Piveteau. Prior to that, Gibb worked as European sales director for Nixon.