The ISPO team has been reinforced with the arrival of Markus Hefter, a 37-year-old business economist who will take care of the outdoor sector together with the current community manager, Petra Griesel. He will report to Tobias Gröber, director of the ISPO exhibition group, who has been previously in charge of outdoor. A sports enthusiast, Hefter has been working with Messe München since 2002. Within the protocol department he was responsible for ISPO, Golf Europe and Fairway. He then moved to the M,O,C, Order Center to occupy various roles, leading it to full occupancy in the areas of sports and footwear.