The Jordan Brand, a division of Nike, has expanded its...

2008-12-11T00:00:00

The Jordan Brand, a division of Nike, has expanded its tagline “Become Legendary” into a full-fledged marketing campaign that pays respect to the legacy of Michael Jordan and his brand. Such professional athletes as Chris Paul, Carmelo Anthony and Rip Hamilton will be features, along with amateur athletes who strive ...

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