The Lafuma Group has revealed that it is in exclusive negotiations with Marwyn Management Partners, an investment firm which controls a wide range of companies in the leisure, technology and transportation sectors, to hand over Le Chameau, the French group's division that markets shoes and apparel for hunters. With its remaining four brands, Lafuma intends to concentrate on three business units: camping furniture and light hiking gear with the core brand Lafuma, mountaineering with Millet and Eider, and board sports with Oxbow. Separately, the group has announced a debenture-based loan of €4 million to refinance itself. The management of Lafuma said that it was in an early stage of its previously reported talks on the sale of the entire group to E-Land, a major retailer and licensee of sports and fashion products based in South Korea. E-Land's intentions are not quite clear, but it seems that it is targeting the promising Chinese market for some of Lafuma's brands (more in The Outdoor Industry Compass).

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