The licensees of Lacoste around the world reached a record turnover of €1.6 billion in 2011. Philippe Chenu, general manager of Lacoste S.A. told the French newspaper Le Figaro that their sales rose by 11 percent, beating a previous record of €1.56 billion reached in 2007. Some of the progress could be attributed to the development of younger and more casual styles, especially for women. A further sales increase of 10 percent is expected in 2012. Clothing remains the biggest source of revenues, accounting for 60 percent of the total turnover under the Lacoste brand, followed by the footwear line licensed to Pentland Group, with 17 percent. The U.S. is the biggest market, with 15 percent of the global turnover, followed by France with 9 percent, and by Italy and China, each with 6 percent. Next come the U.K., Japan and Korea, each with 5 percent; and Spain, Germany and Brazil, each with a share of 4 percent.

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