The major outdoor brands saw their sales of footwear grow by only 1.2 percent in terms of U.S.dollars in 2015, coming just under €5 billion for the year. They would have risen by more than 10 percent, especially outside the U.S., if currency exchange rates had remained constant. Our annual study of the branded rugged outdoor footwear market, which is conducted together with Sporting Goods Intelligence, shows an overall sales increase at the wholesale level of 9.3 percent to an estimated level of $2.26 billion in the U.S. Outside the U.S., sales declined by 4.7 percent to $2.73 billion, but this was only due to the strong increase in the average value of the dollar, which climbed by nearly 20 percent against the euro.