The management of the French Printemps group has changed its mind and decided to keep its chain of 19 Made in Sport stores and related e-commerce, instead of divesting these operations. Made in Sport has been selling a variety of team sports and sailing products, but it will specialize in football and football-inspired products from now on. The chain is also extended from two to five the number of dedicated fan stores for the Olympique de Marseille football club, with which Made in Sport has extended a contract until June 2016. The chain has been handling about 20 percent of the €50 million worth of annual sales of licensed products, and its role is going to increase under the new contract.