The New Wave Group of Sweden, parent company of Craft and many other apparel brands, has appointed Yann Guinand as account manager for its Craft brand. Guinand, who has a lot of experience in the Swiss sporting goods industry, will be reporting directly to Urs Strahm, brand director of Craft in Switzerland and head of key accounts.
Source: Craft / New Wave GmbH Germany Felix Lechner (left) and Markus Müller In early May, the German subsidiary of the New Wave Group, New Wave GmbH, restructured its management and appointed long-time employees Felix Lechner (formerly COO) and Markus Müller (formerly Head of Marketing) to the ...
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