The Nordic Golf Show is to be held in Malmö for the first time next week, as the organizers of the former Golfmässan, targeted at Swedish buyers and held in the small town of Jonköping, decided to widen the scope of the event and to move it to a more accessible location. Another change is that the fair will be held just before the buying days for the Golfstore group, a buying group for pro shops in Sweden and beyond – making the setup even more efficient for suppliers. The organizers said that all the major brands would attend, and that the number of visitors was expected to increase by 25 percent compared with the numbers at Golfmässan last year.

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