The Nordic sports brand One Way Sport has signed a five-year deal to be the official supplier for all competitions related to Vasaloppet, the ski marathon in Sweden. These include new summer events in Nordic walking. Originally concentrating on Nordic walking, One Way now offers technical shoes also for trail ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here