The North Face has opened a lifestyle-oriented pilot store in...

2019-01-11T00:00:00

The North Face has opened a lifestyle-oriented pilot store in the Williamsburg district of Brooklyn, New York, saying that it represents the next phase on the brand's retail offering, with a focus on a curated customer experience. Covering 4,000 square feet, it features higher-end collections that are more fashion-oriented.

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