The organizers of Ispo Beijing 2019 said they expect 400 exhibitors representing 700 brands to take part in the trade show. Around half of the brands are from outside China, including regular attendees such as Marmot, Fjällräven, Rossignol and Scarpa. New European exhibitors at the Asian event include Active Sportswear from Denmark, Doppelpass and Aesthetic Sports from Germany, Walltopia from Bulgaria, Sled Dogs from Hungary and Rebellboost from Finland. This year's show features a new partnership with the Bundesliga, Germany's top professional football league, with a number of clubs represented at the fair, who will take part in forums and discussions. Ispo Beijing 2019 will take place at the China International Exhibition Center (CIEC), in China's capital city, from Jan. 16-19.