The Pentland Group continues to expand the reach of its iconic Ellesse brand into the lifestyle sector. In contrast with what it did in France, where it stopped an exclusive agreement with the Go Sport retail group and signed a deal with the Lifestyle Company, it has kept Cisalfa Sport as its exclusive retailer in the sporting goods sector for the Italian market. However, it has signed up a new Italian licensee, Fallis 2014, for the development and distribution of Ellesse in the country's clothing stores. Its first collection was presented at the Pitti Uomo fair in Florence earlier this month. One year ago, Fallis 2014 also re-launched another iconic Italian sportswear brand, Best Company.

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