The Real Madrid club is said to be renegotiating its sponsorship contract with Adidas, which expires in June 2012, asking to double the annual fee to about €50 million because of the presence on the team of football stars such as Cristiano Ronaldo, Ricardo Kakà and Karim Benzema. The negotiations ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here