The Salewa Group is establishing a sales subsidiary in Poland to improve the presence of its Salewa, Silvretta and Dynafit brands in a market that has a long hiking and mountaineering tradition. Salewa’s current distributor in Poland, PPH Konimpex-Plus, will continue to sell all three brands in its Feel Free retail stores as well as to certain concessions. Beginning with the Summer 2008 collection, 150 Polish dealers established by Konimpex-Plus will be directly served by Salewa’s new subsidiary in the country.