The Snow Show held for the first time in Denver, Colorado, at the end of January by SnowSports Industries America brought in 18,932 visitors. Almost 850 snow sports brands occupied more than 3,100 booths, and 125 of them were new to the show. There was a 9.6 percent increase in buyers, up to 4,561, from 1,309 companies. On Feb. 1-2, industry representative participated in the first-ever On-Snow Demo/Free Ride Fest near Denver. That itself had 231 booths.