The Spanish brand Original Buff recorded an increase in total sales of 20 percent to €22 million in 2010. Domestic sales accounted for 20 percent of the company's total sales. For 2011, the company expects a 10 percent increase. Regarding its international expansion, the company sees great potential in Asian markets such as Japan, China, Singapore and South Korea. In Spain, the company will launch a new mass media campaign this winter with commercials in buses and possibly cinemas in Madrid and Barcelona.