The Sport 2000 brand will obtain more visibility on football pitches and on television through a new multi-year agreement with Sportfive. It will appear on TV commercials in connection with numerous games of the UEFA Euro League in Austria, Germany, France, Norway, the Netherlands and Switzerland. Its logo will also come up in specific national matches such as one taking place between Germany and the Netherlands on Nov. 15. Perimeter advertising will promote the Sport 2000 logo in emerging European markets, too.

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