The stakes are continuing to rise in basketball marketing, since Adidas is reportedly preparing to offer $250 million for a lifetime endorsement deal with Derrick Rose of the Chicago Bulls. This would make him the highest-paid endorsee in the National Basketball Association (NBA). Rose has distinguished himself in the last years with his thrilling play and, just as importantly for Adidas, by staying out of trouble. His deal with the Chicago Bulls was recently extended for $94.8 million.