Therabody has signed an endorsement deal with the famous footballer Cristiano Ronaldo, the Juventus and Portugal forward who has been using the Theragun since the company’s founder and ”chief wellness officer,” Dr. Jason Wersland, introduced it to the Real Madrid squad in 2017. The company is also launching its largest ad campaign to date, in the U.S., the U.K., Continental Europe, Canada, Australia, China and Japan. It says that Ronaldo is expected to “amplify the importance of whole-body wellness and educate his community on the benefits” of Therabody’s handheld percussive massager.

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