This month New Balance is launching its first TV ad campaign in the U.K. to celebrate its 30 years of manufacturing there. The commercial features 100 people recruited from local running clubs in the Flimby, Cumbria, area, where its factory is located, to highlight New Balance's commitment to the local community. In conjunction with the ad, New Balance also has a website, visitflimby.com, to encourage tourists to come over to the British town.
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