This month Stadium began sponsoring FC St. Pauli, the well-known football club in Hamburg. The Swedish sports retailer entered the German market in 2014 with a store in the city. It plans to organize two events with the FC St. Pauli next year, focusing on sustainability. One of the events will be connected to Stadium's reactivate project, which offers customers the possibility to bring back their old or damaged sporting goods items to its stores. The retailer repairs these items or uses them for recycling. It works with the Human Bridge association, which distributes reusable sporting goods items and apparel to people in Romania, Iraq, Syria or South Africa.

Topics