This spring, Asics will open a new two-level concept store in central Stockholm. The store, which will be Asics' first in Scandinavia, will also act as the headquarters for Asics Sweden. It becomes the brand's fifth concept store after locations in Tokyo, New York, London and Amsterdam. Its high-profile location on the popular shopping street Hamngatan is also on the route for the Stockholm Marathon, which is sponsored by Asics.

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