Timberland has released data on its corporate social responsibility (CSR) performance in 2012, showcasing the company's ongoing commitment to sustainability through a wide range of actions. According to the report, 39 percent of the materials used in Timberland apparel in 2012 were derived from recycled, organic or renewable sources, up from 25 percent in 2011, while 98.8 percent of footwear stock-keeping units (SKUs) used leather sourced from silver or better rated tanneries, based on the standards of the Leather Working Group (LWG) audit for environmental performance. Timberland's target is for all tanneries to be at least silver-rated.
In 2012, Timberland's greenhouse gas emissions for its owned and operated facilities decreased by 10 percent compared with 2011 to 15,819 metric tons. The company met and exceeded its 2012 goal, achieving a 46.4 percent absolute reduction in emissions over its 2006 baseline. This was primarily driven by decreases in air travel and an increase in the use renewable energies.
The company also made significant progress towards achieving its goal of planting 5 million trees by 2015, with 1,153,840 trees planted by employees and partners in 2012 alone, and 3.5 million trees overall since it set this goal, in 2010. In 2012, Timberland focused its environmental stewardship efforts in Haiti and China's Horqin Desert, areas which were affected by massive deforestation and desertification, respectively. In Haiti, Timberland's long-term agro-forestry initiative, which has become self-sustaining, generated in 2012 increased crop yields of up to 50 percent for participating farmers who sold excess inventory for profit. On the other side of the world, Timberland has cultivated more than 255,000 trees in China's Horqin Desert to protect China and neighboring countries from sandstorms and to help minimize the impact of global warming.
Timberland also furthered its “beyond factory walls” approach to social and environmental impacts in its supply chain, through various projects which promoted the welfare of employees and their communities. Projects in 2012 included parenting skills and stress management training in China, a community child-care center and financial literacy programs in India, and clean drinking water towers in northern Vietnam. For their part, Timberland's employees completed 81,921 hours of community service in 2012. This is part of the company's 20-year tradition of giving staff up to 40 hours of paid time to engage in community service each year.
The full data on Timberland's CSR performance in 2012, which encompass agro-forestry, climate, product, factory and service performance, can be seen at www.responsibility.timberland.com.