TomTom has become official technology partner of Sure Run to the Beat, the music-focused 10k race that will be held in London on Sept. 13. Best known for its navigation and mapping products, TomTom also makes GPS sport watches, which help runners track information including time, distance, pace speed and calories burnt. Sure Run to the Beat is expected to play host to 12,500 participants, who will start and finish at Wembley Park, an iconic music and sporting venue. DJs will entertain runners at designated points along the course. Sure is the title sponsor of the race. Other sponsors include Brooks as official footwear and apparel partner, Leukaemia & Lymphoma Research as official charity, Virgin Money Giving as official online fundraising partner, Marathon Photos as official photography partner, and the two media partners, Metro and Runner's World.

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