Topo Athletic is a new brand of athletic gear that will premier at the Outdoor Retailer Winter Market in Salt Lake City next January. The idea behind the new concept is to amplify the benefits of natural biomechanics, rather than modifying them. The new company was founded by Tony Post, a former executive at Rockport and, later on, chief executive of Vibram USA. Under his leadership, Vibram introduced the FiveFingers footwear line in the U.S. in 2006. He resigned a few months ago. The venture is backed financially by California-based Norwest Venture Partners (NVP), which will provide Series A funding worth $5 million. The private equity company manages capital assets worth more than $3.7 billion and has funded more than 500 companies.

Topics