Brian Moore, who served as vice president of global footwear for The North Face for four years until last May, has joined Tracksmith, a small but promising American brand of performance running apparel and accessories, as product manager.

Founded and run by runners, the brand has also hired a marketing manager, Josh Rowe, who has spent 15 years at Nike and New Balance.

We understand that Moore's appointment is intended to strengthen the sourcing capabilities of the company, in which Pentland Brands recently made an investment, and to explore the possible launch of a line of road and cross-country running shoes.

On the sourcing side, Tracksmith has started to work with KTC, the high-end Chinese apparel manufacturer controlled by Austrian interests that works with other major technical sports brands. The fabrics are still made in the U.S.

Prior to TNF, Moore had worked as vice president of product marketing and design for Saucony from 1996 to 2003, as general manager of Gravis for Burton Snowboards from 2003 to 2006, and as vice president of men's footwear for Timberland from 2006 to 2012.

The brand, which was previously selling its products exclusively online, is now beginning to develop a small wholesale business in the U.S., starting with a selected number of specialty running shops and other accounts.

Tracksmith has no wholesale presence yet outside the U.S. Its web store already sells directly to European users, but they represent less than 10 percent of the company's total annual sales of less than $2 million.