Adidas opposes holding the FIFA World Cup every two years

2021-10-14T14:37:00

Joining a growing number of industry officials, Kasper Rørsted has criticized plans by FIFA to double the frequency of its football World Cup, holding it every other year. The CEO of Adidas, which is one of the main sponsors of the World Cup, reportedly told a Danish newspaper: “I don’t ...

Already an SGI Europe subscriber? Sign in here

It’s time to get you onboard. Subscribe today!

Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
Highly trusted business information you can rely on to make important decisions
Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

JOIN TODAY!

To continue reading this article Register Now. If you are interested in a Team or Corporate subscription, click here to find out more