Adidas opposes holding the FIFA World Cup every two years

Joining a growing number of industry officials, Kasper Rørsted has criticized plans by FIFA to double the frequency of its football World Cup, holding it every other year. The CEO of Adidas, which is one of the main sponsors of the World Cup, reportedly told a Danish newspaper: “I don’t ...

Keep reading this article by becoming a member

Already an SGI Europe subscriber? Sign in here

Gated access promo

Enjoy full access to SGI Europe

To continue reading this article subscribe now for the following benefits:

  • Unlimited access to our highly trusted industry insights and analysis 
  • Our executive edition of SGI Europe (released every 2 weeks) - the must-read for all leaders and decision makers in the industry
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • Stay up to date with new business models and startups
  • Guest chronicles, interviews, insights from industry experts and knowledge partners
  • Case studies and best practises on business challenges
  • Download interactive charts, data and analysis to integrate into your presentations

SUBSCRIBE NOW  
for just 49€/month

Alternatively, try SGI Europe for 1€ for 30 days START YOUR 30-Day TRIAL NOW   

________________

If you are interested in a Team or Corporate subscription, click here to find out more