We have yet not received any official statement, but according to Messe München’s post on ispo.com today, Ispo Munich 2021, originally scheduled for Jan. 31 to Feb. 3, will be held entirely in a digital format on Feb. 1-5.
“As a digital edition,” the website says, ”Ispo Munich Online offers the proven advantages of the trade show and enables additional benefits: getting to know new products, brands and business contacts. Networking with exhibitors, visitors, media and influencers. Participation in forums and discussion groups via live streaming and chat rooms. All without the need for travel. Safely from home or the office.”
Registration to exhibit at Ispo Munich Online is now open. Ispo is offering digital brand rooms, digital meeting rooms, chat channels, a company directory that will be published before the show, masterclass slots, panel discussions, keynotes and several marketing tools.
As previously reported, Messe München had decided a few weeks ago to turn Ispo Munich into a hybrid event, making it happen from Jan. 31 through Feb. 3
Messe München’s decision follows the cancellation of Eurobike and other shows and the introduction of digital-online events like Outdoor Retailer, which will be held in the U.S. on Jan. 27-29, in view of the current development of the coronavirus epidemic.
In a press release issued later today, Ispo said that the new all-digital format will build up on the experience gained with the virtual Ispo Re-Start Days in June, which were organized to replace the cancelled OutDoor by Ispo trade show. It will be based on feedback given by exhibitors and their customers, and it will enable networking with exhibitors, visitors, the media and influencers.
Messe München also said that the new five-day event will involve consumers for the first time. They will be given an opportunity to participate digitally and conduct a direct dialogue with the industry. Brands and companies will be invited to present themselves and engage with sport and outdoor fans throughout the world through brand rooms for product presentations, workshops and master classes.
The organizers pointed out that the Ispo Open Innovation concept has already shown that this kind of integration works out, involving some 80,000 end consumers from around 70 countries who have contributed their know-how to crowdsourcing and market research campaigns – “delivering valuable insights and inspiration for new products and ideas” all year round.
Like the virtual sales conferences recently organized by certain brands to connect with distributors and retail buyers, the virtual format of the Ispo show will maintain or enhance the international orientation of the world’s leading platform for the sporting goods sector and the sports business in general, eliminating the need to travel from any place in the world.
The key topics of creativity, digitization, health and sustainability will be at the center of the conference program. Drawing attention to the growing importance of sports and outdoor activities, and their connection to health since the beginning of the coronavirus pandemic, Messe München argued that this has “increased the need for a platform where the core brands, key players and top athletes can connect and garner inspiration.”