For the next edition of ISPO Munich, scheduled to take place on Jan. 23-26, 2022, the ISPO Group is planning to reserve a dedicated B2C hall for consumers at Messe München’s fairgrounds. They would be invited to try out new sports and new products. They would also be introduced to concepts such as sustainability, but they would not be admitted into the other halls of the fair, which would only be accessible by trade professionals like before.
In a speech made at an online conference on snow sports, Jeanette Friedrich, global ISPO Group director, also indicated that new types of exhibitors will be allowed to present their services in the area of winter sports at the fair besides sports equipment and apparel suppliers, such as tourism organizations, travel agencies and operators of ski facilities. ISPO Munich has chosen “Sport. Stronger than ever,” for its broader new concept.
As Messe München had previously indicated, ISPO Munich wants to position itself as a hub for all kinds of stakeholders in the sports sector. Some sporting goods industry associations such as the French and Spanish ones are going in a similar direction, as we have previously reported.
Brands and other suppliers of sports products will be offered various solutions for their presentation at ISPO Munich. Exhibitors will be able to rent prefabricated modules in small, medium or large or bring their own booths to the show. In a first sketch of the new hall concept, one could recognize open booths with generously laid-out aisles and central catering spaces, probably due to expectations that the Covid-19 situation will continue to restrict the number of exhibitors. Details are to follow shortly, Friedrich said.
The trade show will probably feature three different types of halls. In addition to the “Lifestyle Halls,” which best represent the previously known halls of the show, “Experience Halls” are to be set up for conferences and learning, which will also serve as a “studio” for the trade show’s digital offerings - hint to the fact that the show’s conference program will also be distributed via a digital channel in the future, allowing ISPO Munich to retain a hybrid character. The previously described “Consumer Hall” wold be the third type, offering direct exchanges with end consumers.
Meanwhile, Messe München pointed out that the Bavarian government decided on July 20 to grant official approval for trade fairs, starting on Aug. 1, despite the persistence of new cases of Covid-19, provided the necessary safety measures are implemented such as those taken at a trade show for interior decoration and lifestyles, TrendSet, that it organized in Munich on July 10-12.
Its so-called “VCR”concept, which has been applied since June 11 to all its events, allows access to the fairs for only those who have been vaccinated, checked or recovered. In addition, Messe München says it has provided for digital registration and access systems, optimal ventilation, seamless contact tracing, space and capacity management, visitor guidance and professional testing methods.
Messe München expressed confidence that the demand for in-person trade shows is continuing, as the number of visitors at TrendSet increased by almost 30 percent to 16,000 as compared to last year. Contacts were verified for traceability during online ticket purchase. The contactless entry system to the fair provided additional safety. On the grounds, security personnel monitored compliance with distance, hygiene and masking requirements.
The next test will be the new IAA Mobility Summit being held in Munich on Sept. 7-12, which seems to be positioning itself partially as an alternative for urban transportation to Eurobike prior to its move from Friedrichshafen to Frankfurt. It will be followed by a new downsized version of the OutDoor by ISPO show, which will take place in Munich on Oct. 5 to 7. Described as a “Global Summit Edition,” it will combine the regular trade show with the annual European Outdoor Summit held by the European Outdoor Group (EOG).
Photo: Messe München GmbH