The January 2021 sessions of Ski Force Pro, a French B2B event offering testing days for brands and retailers, were canceled due to the shutting down of ski resorts in France, in connection with the coronavirus pandemic. A group of 19 ski equipment brands have therefore decided to open their showrooms in Annecy and Albertville on March 16 and 17 to retailers to present their 2021/22 collections. The meetings will be organized in strict compliance with French sanitary measures, including maximum attendance limits and online registrations for appointments to be made in the showrooms. As a complement to live meetings, the new collections will also be presented via a Ski Force Pro digital platform. Participating brands include Armada, Black Crows, Blizzard, Dynafit, Dynastar, Elan, Faction, Fischer, Head, K2, Kastle, Line, Movement, Nordica, Rossignol, Scott, Völkl, Wintersteiger and Zag. A similar event for skiwear brands took place in a showroom format in Annecy in January.