Interesting news for potential sponsors: Gianni Infantino, the president of Fifa, has suggested that the organization could turn the Women’s World Cup into a biennial event. The tournament is currently held every four years, like men’s equivalent. The announcement was made during the final day of this year’s virtual World Football Summit on July 10, and was described by Infantino as part of Fifa’s efforts to further develop the women’s game. The 2019 Fifa Women’s World Cup in France was widely acknowledged as a turning point in the history of the tournament. The competition was watched by a record-breaking 1.12 billion viewers across all platforms, according to Fifa, as compared to 750 million for the 2015 edition in Canada. In his speech, Infantino called women’s football as “a top priority for Fifa,” and a segment for which the organization has committed one billion dollars, to be invested in the next four years and in spite of the coronavirus crisis. Based on the current calendar, the next Women’s World Cup is set to take place in July-August 2023 in Australia and New Zealand.

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