The 20th edition of RiminiWellness drew attendees from 140 countries and recorded a 25 percent rise in international participation — the highest figures in the show’s history, according to organizer Italian Exhibition Group.
The 20th edition of RiminiWellness 2026 , which was held at Rimini Expo Centre and on the Rimini Riviera (Italy) on May 28-31, 2026, saw overall attendance rise by 15 percent. International participation jumped by 25 percent, with attendees from 140 countries. “It was the fullest and largest edition ever,” said Italian Exhibition Group (IEG), which organizes the event. The number of under-30s increased from previous editions, added IEG.
RiminiWellness is an annual B2B and B2C international trade show dedicated to the broader wellness community and a global benchmark for fitness, sports, wellbeing and healthy eating. The latest show welcomed 120 buyers from 36 countries through collaboration with the Italian Trade Agency. More than 400 exhibiting brands were on display, including 30 industry start-ups. The show spanned 30 halls and more than 190,000 square meters of indoor and outdoor space.
For four days, RiminiWellness offered 2,000 hours of training sessions. The major international events of the 2026 edition included: the World Active Summit, where industry leaders discussed strategic issues aimed at making physical activity a priority on the global public health agenda; the Global Fitness Leaders Meeting, where representatives from over 20 countries discussed education and international standards; and the TEHA – The European House Ambrosetti’s Sport Value Observatory, which offered a structured analysis of the economic and social value of Italian sport.
The next edition of RiminiWellness is scheduled for May 27-30, 2027.
